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What Concerns Ad Buyers About Programmatic Advertising? - eMarketer

What Concerns Ad Buyers About Programmatic Advertising? - eMarketer

Percent of Digital Ad Budget Allocated to Programmatic According to US Marketers, 2013-2015 (% of respondents)

US Advertisers Are Investing Heavily in Programmatic, but Obstacles Remain - eMarketer

PROGRAMMATIC AND AUTOMATION  – THE PUBLISHERS’ PERSPECTIVE

PROGRAMMATIC AND AUTOMATION – THE PUBLISHERS’ PERSPECTIVE

While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result, many are uneasy about inventory. According to August research, more than half of US ad agency professionals are worried about the quality or transparency of their inventory sources.

Quality, Transparency of Inventory Top Programmatic Buying Fears - eMarketer

Real-time bidding digital ad sales forecast.

Mobile and video ads will drive a big uptick in programmatic and RTB spending.

Programmatic Buying Media

Ford says premium programmatic buying helped it generate a higher level of response and engagement.

Infographic: Programmatic Advertising Price Index | Adweek

Infographic: A Look Inside Programmatic Pricing

Infographic: Programmatic Advertising Price Index

Research from the Association of National Advertisers and Forrester Consulting found that while nearly one-quarter of US client-side markete...

Mature Markets Upping Programmatic Buying, but Much Work Remains - eMarketer

Top 5 des bonnes raisons de passer au Programmatique par les annonceurs et les éditeurs emarketer

Top 5 Reasons for Investing in Programmatic According to Advertisers, Agencies and Publishers in Europe, June 2015 (% of respondents)

how advertisers are using programmatic

85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have b

Percent of Programmatic Ad Spending Focused on Branding Campaigns* Among UK and US Senior Marketers, April 2015 (% of respondents)

More than six in 10 UK and US marketers use programmatic branding campaigns

ארטימדיה ישראל

Programmatic Video Advertising: Automated Platforms Begin to Transform Digital's Premium Marketplace - eMarketer

types-of-programmatic-inventory

Programmatic Beyond RTB: A Primer

Programmatic ad buying isn't just about real-time bidding.

US Programmatic Digital Video Ad Spending, by Device, 2014-2017 (billions, % change and % of total programmatic digital video ad spending)

US Programmatic Digital Display Ad Spending, by Device, (billions, % change and % of total programmatic digital display ad spending)

eMarketer expects this year to be a tipping point for the US programmatic market, as spending on mobile programmatic display ads will surpass that on desktop to grab a 56.2% share of total programmatic digital display ad spending. That share will leap again next year to nearly 70%.

Mobile grabs nearly of sellers' programmatic inventory, of buyers' spending

But even as programmatic buys expand around the world, the purchasing method is changing as advertisers look to premium programmatic over ju...

Mature Markets Upping Programmatic Buying, but Much Work Remains - eMarketer

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