How Retailers Are Marketing via Influencers - eMarketer
Emerging from a difficult year marked by widespread store closings and declining comparables, retailers gathered at the National Retail Federation's Big Show in New York focused on technology as a key to changing the trendline.
Consumers demand increased relevancy from local search and expect to receive customized, location specific information when they want it, wherever they are.
According to eMarketer’s latest forecast, Facebook is losing younger users at an even faster pace than previously expected. And while it was once able to count on Instagram to retain that audience, Snapchat may now be siphoning away more users.