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Nearly Half of US Households Are Now Amazon Prime Subscribers | eMarketer Retail

Nearly Half of US Households Are Now Amazon Prime Subscribers | eMarketer Retail

The Art of Storytelling Meets the Science of Data Analysis - eMarketer

Data adds to the power of creative

A Former Lehman Brothers Trader: It's Time To Buy Brick And Mortar - The Fringe News

Netflix took 9 of the 10 most watched original streaming shows of 2016, according to Symphony Advanced Media.

Netflix's original shows absolutely crushed Amazon and Hulu in 2016

Netflix took 9 of the 10 most watched original streaming shows of according to Symphony Advanced Media.

Emerging from a difficult year marked by widespread store closings and declining comparables, retailers gathered at the National Retail Federation's Big Show in New York focused on technology as a key to changing the trendline.

Emerging from a difficult year marked by widespread store closings and declining comparables, retailers gathered at the National Retail Federation's Big Show in New York focused on technology as a key to changing the trendline.

As we have noted before (see, for example, 1, 2, 3), many retailers are becoming more involved with retail analytics and big data. But, are they doing enough? Consider these observations by Ray Har…

The Future Of Retail Depends On Real-Time Shopper Data_RetailNext-Infographic

45% of US Household's are Amazon Prime subscribers, but how do we reconcile that with Dept of Commerce's claim that only 12% of retail  sales in the US were processed online?

45% of US Household's are Amazon Prime subscribers, but how do we reconcile that with Dept of Commerce's claim that only 12% of retail sales in the US were processed online?

Local search demands location-specific results - Think with Google

Consumers demand increased relevancy from local search and expect to receive customized, location specific information when they want it, wherever they are.

According to eMarketer’s latest forecast, Facebook is losing younger users at an even faster pace than previously expected. And while it was once able to count on Instagram to retain that audience, Snapchat may now be siphoning away more users.

According to eMarketer’s latest forecast, Facebook is losing younger users at an even faster pace than previously expected. And while it was once able to count on Instagram to retain that audience, Snapchat may now be siphoning away more users.

Streaming services have grown in popularity, so much so that they’ve inched ahead of cable subscriptions, a new survey finds.

eMarketer: According to a May 2017 study from Fluent LLC, of US internet users watch or have access to a streaming service, while just have cable in their homes.

US companies will invest more than $20 billion on third-party audience data and solutions this year to support their marketing efforts. Here's where that money's going.

Audience Data: Where Marketers Are Investing Their Spending - eMarketer

More to learn about tracking pixels and scripts... https://www.emarketer.com/content/ad-trackers-are-on-more-than-75-of-web-pages?ecid=NL1001

More to learn about tracking pixels and scripts... https://www.emarketer.com/content/ad-trackers-are-on-more-than-75-of-web-pages?ecid=NL1001

Well, it really depends on how you define personalization.    Click/tap to view the original article.  This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

To Achieve Personalization, Marketers Need Resources - eMarketer

Well, it really depends on how you define personalization. Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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