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Excellent comparison of PR then and now. A lot has changed with advancements in technology. A lot has become more accessible and and available. However, some things will never change, which is PR pro's must have credibility, facts, relationships, speed, preparedness, authenticity, storytelling abilities, and thought leadership. #APSUCOMMCHAT

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Eat Cake for Breakfast Mug by Kate Spade New York. This is going to be sitting on my desk every morning (very soon) $20

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Advocacy is driven by the depth of conviction, and influencers typically are less committed to the product or company than are actual customer advocates.