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Abschied vom "Owned-, Paid-, Earned-Media" Modell - hin zu einem Content-Modell. Eine grafische These.

Abschied vom "Owned-, Paid-, Earned-Media" Modell - hin zu einem Content-Modell. Eine grafische These.

Facebook Advertising Metrics #infographic

Social Media Insights - Metrics that matter Advertising Stats Note the low average CTR and the benefits of sponsored stories.

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Social Media Marketing Breakdown: The Numbers [Infographic]

Branding in the Age of Social Business.

Good list of dos and don'ts for communications with social integration.

Youtube ist laut des “Social-Media-Atlas 2013″ das beliebteste Social Network. Infografic

Youtube ist laut des “Social-Media-Atlas 2013″ das beliebteste Social Network. Infografic

In our research and others we’ve subscribed to, 60% of today’s companies fall into the Ad Hoc stage, 30% in the Experimental stage, 9% in the Participating stage, and less than 1% fall into what we consider the Social Business Maturity Model- Strategic Social Business stage.  This 1% has mastered cultural change.

The Myth of Social Media Tactics Versus the Reality of Social Business Strategies

[The Myth of Social Media Tactics Versus the Reality of Social Business Strategies] Less than of today’s companies fall into what we consider the Strategic Social Business stage. This has mastered cultural change.

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Die digitale Zivilgesellschaft ist auf Twitter. Alle anderen sind bei Facebook.

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