Welcome Guests Back from Booking Sites by Sending Savvy Emails -- The rise of online travel agencies has made it harder for hotels to hold on to direct bookings. To win back business from booking sites, hotels must use the personal to build relationships with guests. The way to begin this bond is with email marketing, which enables hotels to connect with guests and collect personal data so they can learn about guest preferences and personalize their stays.
Doritos Launches Global Marketing Campaign - In a move to create a more cohesive global brand image, Doritos recently announced plans to update the logo design, marketing, and packaging for its products across the 37 countries where its chips are sold. The brand’s first global ad campaign and redesigned Doritos packaging were released in early March.
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Bing Rejects Google on Valentine’s Day - This Valentine’s Day, Bing is urging people to break up with Google by promoting some statistics about the value of trust and the frequency of ending current relationships on this supposed day of love. This is yet another attempt in Bing’s ongoing effort to attract a larger share of the online search market from Google. #Search #Marketing
Brand Loyalty Has Carried Krispy Kreme for 75 Years - Krispy Kreme has created a doughnut empire by producing the same hot, fresh, and familiar doughnuts for 75 years. Their branding is built on that sense of tradition and customers take comfort in the fact that these iconic doughnuts haven’t changed with the trends or the times. #Franchise #Marketing #Branding
Why Every Small Business Needs a Local SEM Strategy -- Marketing experts are focusing on optimizing local businesses’ search efforts by increasing Search Engine Marketing spend. Find out what's fueling the investment.