“Many communicators forget that great messaging begins with their audience’s core values, not their product

“Many communicators forget that great messaging begins with their audience’s core values, not their product

NEW YORK, NY - SEPTEMBER 27:  Atmosphere at Chelsea Clinton Story Time Reading At Brooklyn Public Library on September 27, 2012 in New York City.  (Photo by Taylor Hill/Getty Images)

NEW YORK, NY - SEPTEMBER 27: Atmosphere at Chelsea Clinton Story Time Reading At Brooklyn Public Library on September 27, 2012 in New York City. (Photo by Taylor Hill/Getty Images)

This is one of the best of its kind: 15 Things I Wish I Knew Before I Became TV News Reporter

This is one of the best of its kind: 15 Things I Wish I Knew Before I Became TV News Reporter

Investigative Reporting: A Study in Technique, by David Spark

Investigative Reporting: A Study in Technique, by David Spark

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