I emphasize how important it is to really know your audience. Look at this infographic to help you understand your audience: 10 steps to building personas - understanding & appealing to your audience in a sophisticated way
INFOGRAPHIC: Inbound Marketing Funnel by Smart Insights Digital Marketing. Love the simplicity! Do you have a content strategy for all stages of the buying cycle? This will help identify "holes" in your sales funnel!
what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. Note: I used Piktochart to create this gorgeous infographic for free.
Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types
Magento customer segmentation - Types of customer segments
Knowing your audience is one of the most important parts of your content marketing plan. When speaking to your consumers you must tailor your message to each persona. The Buyer Persona Institute created an infographic that shows you how to create insightful and actionable buyer personas. How To Create Buyer Personas The interest in buyer  #contentmarketinginstitute