Holiday Re-Packaging Leads to Human Error: Previous experience makes our minds perceive lighter colors as being reserved for diet drink cans. This expectation, combined with shopping haste, stress, and not being in the habit of reading the *title* of a product that is purchased regularly, led many people to mistakenly select Coke's (regular) soda in white cans.
Can designs promoting the famous festivities of Catalan. The brand design agency of Publicis Groupe, has created a memorable collectible series of Coca Cola Sleeks for sale in Out of Home market, including the Light and Zero varieties.
M_2: This packaging screams fresh and organic. The typography is so fun, almost like a little kid's handwriting. It tells a story of the product via sideways text that mimics grains from a farm. Brilliant and useful! It certainly doesn't feel like this milk comes from a huge corporation, and it doesn't - it comes from Nezinscot Farm, an eco-friendly farm in Maine.