There is often a slight rise in apprehension when we advice our clients that they're marketing is required to shift into the realm of brand management's human-centric experiences instead of sale-centric publishing... This demonstrates the power of earned vs paid (organic vs paid)! Earned = trust, love, advocacy... Paid is simply cold and lifeless. Press Releases (PR) Metrics That Matter - #infographic
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Owl Cafe in Japan - Owl cafes like Fukurou no Mise “Owl Shop” in Tokyo and more owl cafes such as Fukurou Sabou “Owl Teahouse” in Tokyo and Osaka – Owl Family. While some of the cafes allow their customers to hold the birds while they are having their drinks, others have harsher rules when it comes to touching the owls. Some of the cafes include in their menus owl-themed snacks, the international press reports.