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from Logo Design Love

I DO, by George Lois

Wedding planner logo from the website of George Lois,

George Lois wearing our Helvetica Hoodie and drinking from a mug bearing his quotation: "The creative act, the defeat of habit by originality, overcomes everything" Photographed in New York by his son Luke in March 2012. I’m honored to be working with the legendary Adman in launching a line George has christened “ The Ten Commandments of George Lois.” A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.