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Social Media for #SEO in 2012 on SlideShare via Rand Fishkin the "Unofficial Leader of the New World" & SEOmoz j.mp/UDfJ7f

DIYSEO's blog infographic makes a strong case for generic SEO as compared to PPC because the user behavior is different for generic SEO results and PPC results even though they are usually presented at the top of the Search Engines Result Page (SERP)

Informative and entertaining infographic on the differences between search and social marketing