IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
Why Marketing with Mobile First in Mind Matters It’s a term we hear quite often — mobile first. While countless companies have, indeed, gone mobile first, the same can’t be said of most marketers. Why the hold-up to go mobile with marketing? All told, t
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