Also on these boards
Hand in Hand (the company that donates one bar of soap to a child in need with every bar purchased) recently added three new designs to their line of Sustainable Suds. You may recall the original design featured in 2011. The new packaging was art directed and designed by Joy Deangdeelert Cho of Oh Joy who worked with illustrator Emma Block to convey her vision. The soaps are available on Hand in Hand's website and will also be sold at Anthropologie stores nationwide.
When it comes to package design, one of the most important -- and challenging -- objectives is to appropriately balance brand blocking (so shoppers can find your brand set among competitors) and product versioning (so shoppers can easily find the exact product for which they are looking, once they are in your brand set). Here is a great example of a brand that strikes a perfect balance. And it's done in an interesting, engaging, and highly unique way. There is no hyper-formulaic design.