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IBM — Hort & Ogilvy

Hort illustrate the technical process involved with IBM software and transform it into an abstract, graphical language.

ibm outcomes oil -implied shapes -color -symmetrical balance  -alignment -contrast -depth  -emphasis -scale -rhythm/movement  -figure ground

Negative space in advertising

The Print Ad titled IBM: Outcomes retail was done by Ogilvy & Mather Paris advertising agency for IBM in France. It was released in May

IBM Smarter Cities #SmarterPlanet

IBM Smarter Planet Outcomes

The Print Ad titled Smarter Planet, Camera was done by Ogilvy & Mather Paris advertising agency for brand: IBM in France.

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