Linda Bernstein, editor and social media adjunct professor with Columbia Journalism School's Sree Sreenivasan, presents "Twitter for Boomers, Lesson 2" (and #'s 1 & 3), on her blog, GenerationBSquared: Excellent basic info presented in clear, instructions in Linda's warm, yet professional, easy-going style. Social Network, Twitter Following, Marketing, Social Media, De Twitter, Social Networks, Blog, Socialmedia, Medium
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Statistics show that social media usage among women, and men, of a certain age (read Boomers and older) is climbing rapidly. According to the Pew Internet study of Older Adults and Social Media, Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social networking sites. Yet there is a disconnect between the rising usage of social media networks and other tools for personal use and use of those same tools for business.