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ZODIAC TEA Packaging and branding for Zodiac - Polish assorted tea. The design combines the Chinese zodiac wheel with traditional Polish paper-cuts.

If your new idea is a good one, the response it should receive is 'I don't like it' or 'I don't understand it.' Otherwise, it's probably popular and obvious – boring and banal – or promising such little benefit it's not worth pursuing. ––Seth Godin at

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