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    Jonathan (Jony) Ive, Senior Vice President of Industrial Design at Apple, is a good friend of our new pal Dieter Rams, and takes inspiration from Braun's minimalist aesthetic and focus on function. The examples illustrate the similarities in design thinking and, in most cases, a homage to fifty years of design innovation by Braun.

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    These hang on my wall at work, words to work by.....Dieter Ramms 10 principles of good design

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