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As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year. Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has conducted a fair share of failed experiments in its efforts to become one. We’ve chronicled its evolution in the infographic below.
Did you know that American Internet users spend more time on Facebook than any other site? Not only is it the site with the second-largest U.S. audience, just behind Google, but it far surpasses every other site in the top 10 of most popular websites, according to data from Nielsen, with the average user spending more than 7 hours and 45 minutes each month on the site.
Facts about Facebook in 2012: - 1 of every 5 of all page views - 845 million monthly active users - 100 billion connections - 250 million photos uploaded daily - 2.7 billion likes every day - 37 million pages with more than 10 likes - 425 million mobile users - 43% male / 57% female - Average of 20 minutes spent per visit - Mark Zuckerberg’s salary from 1st January 2013 will be $1 - Mark Zuckerberg’s personal worth so far amounts to about $24 billion
Social Media ROI in an infographic. Page links to Rob Cawte Petersen's free eBook based on social media case studies.