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    British Airways London 2012 ad - shown on YouTube, but an app via Facebook that allows users to enter their postcode and the plane will roll down their street! Interesting piece of personalised tech.

  • Mariusz Karbowski

    British empire

  • IEG, Lesa Ukman

    London 2012 official airline British Airways ads include "Home Advantage"--a counter-intuitive plea for Brits not to fly during the Games. In one TV spot a BA aircraft is seen driving to the #Olympic stadium through London past landmarks accompanied by The Clash’s "London Calling." In a neat twist, those watching on Facebook or at could enter their zip code to see images of their own street posted in the ad, via Fast Company. #Sponsorship, #London2012, #BA

  • Holly Kwon

    British Airline

  • Lauren Clark

    British Airways London 2012 Ad (UK) #HomeAdvantage

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