The science behind creating buyer personas. It's integral that you understand who you are marketing to, and how everyone is different. This infographic explains how to create personas and learn more about your customers.
Obstacles to Better Personalization Respondents cited limitations in marketing tools (42%) as the No. 1 challenge that stands in the way of better personalized customer communications. Read more: http://www.marketingprofs.com/charts/2013/11354/marketers-struggling-with-relationship-data#ixzz2bmYyiC3E