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from MarketingProfs

How to Create Buyer Personas [Infographic]

The science behind creating buyer personas. It's integral that you understand who you are marketing to, and how everyone is different. This infographic explains how to create personas and learn more about your customers.

from MarketingProfs

Marketers Struggling With Social and Relationship Data

Obstacles to Better Personalization Respondents cited limitations in marketing tools (42%) as the No. 1 challenge that stands in the way of better personalized customer communications. Read more: http://www.marketingprofs.com/charts/2013/11354/marketers-struggling-with-relationship-data#ixzz2bmYyiC3E

from MarketingProfs

21 Video Marketing Ideas for Small-Business Budgets [Infographic]

On a small business budget but still want to incorporate video into your mix? This infographic will help!

from MarketingProfs

What You Need to Know About Account-Based Marketing [Infographic]

All about account-based marketing. This infographic has all the things you need to know about this hot topic!