A necessity should be beautiful. "In my rebranding of Always Tampons, I decided to create geometric, less whimsical packaging for a product that women always have at hand. Patterns based on Moroccan bath tiles denote the different absorbencies, and matching patterns wallpaper the interiors of the packaging. Clean, sharp, strong, and dainty, Always are now what women have been all along. Definitely not something to be hidden under the bathroom sink!"