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  • Iconify Creative

    Kraft Macaroni & Cheese’s Jinx, Twitter campaign

  • Jack Patterson

    Kraft Macaroni and Cheese...

  • Scott Williams

    5 Clever Social Media Campaigns To Learn From: Kraft Macaroni & Cheese's Jinx

  • Lanoba

    Whenever two people individually used the phrase “mac & cheese” in a tweet, Kraft sent both a link pointing out the “Mac & Jinx” (as in the childhood game Jinx.) The first one to reply back got five free boxes of Kraft Mac & Cheese plus a t-shirt via

Mac Cheese, Macaroni And Cheese, Kraft Macaroni, Link Points, Clever Social, Macaroni Cheese, Free Boxes, Twitter Campaigns, Childhood Games

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