To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)
I thought that this was a very creative ad. Even something as simple as a shoe repair company needs can find creative ways to advertise. Relaying to the consumer that their shoe can be healed along the same lines as a person can be healed can help the push the consumer towards acting a certain way. We trust doctors, why not shoe doctors?