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Mother New York has created a striking new billboard and print campaign to help promote cycling in the city.

Bike Like a New Yorker

rmgdesign: #NYC Awesome poster campaign by Mother New York promoting (via BikeNYC: Bike like a New Yorker |

Created for Transportation Alternatives, an advocacy organisation committed to supporting cycling, walking and public transport in the city, the campaign features aerial shots of bike riders on New York streets, combined with statements about cycling in the city. It aims to encourage people onto, a website providing information on bike events, tips and deals.

Too fun! "LA POULPE MAGNIFIQUE" by the Magnificent Octopus, via Flickr.

NY subway guide. Love the simple color coding.