Buyer personas are an essential component of developing marketing strategies, but if you can't build them correctly, you risk pushing your business towards the wrong audience. Make sure you talk to those who want to listen and market to who matters. Check out these 5 dangerous buyer persona mistakes and use them to avoid relying on incorrect data.
Google remembers everything you do in AdWords. Things from your past could lead to a suspension, even if you currently have legitimate businesses in your account. Check out today's article for tips on how to keep your Google AdWords account out of trouble and how to fix any future suspension problems.
If you want your online website or business to thrive, you have to invest in both SEO and PPC. But what's your best option when time or budget are limited? Check out today's post to learn how to prioritize your approach to online marketing depending on your immediate needs and goals.