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Postagens para Cultura Inglesa. / Direção de Arte: Daiana Leal. / Redação…

Postagens para Cultura Inglesa. / Direção de Arte: Daiana Leal. / Redação…

Bing – Decode Jay-Z  The sheer scale and budget that went into this execution boggles the mind. By spreading the pages of rapper Jay-Z’s autobiography throughout American cities and on all manner of media to create both a real-life and virtual treasure hunt tied together by Bing’s online property, Droga5 New York created an experience and publicity dream, not to mention an awards magnet.

Bing – Decode Jay-Z The sheer scale and budget that went into this execution boggles the mind. By spreading the pages of rapper Jay-Z’s autobiography throughout American cities and on all manner of media to create both a real-life and virtual treasure hunt tied together by Bing’s online property, Droga5 New York created an experience and publicity dream, not to mention an awards magnet.

Great, great out-of-home campaign! when done right, these untraditional methods of advertising and marketing can generate a ton of buzz and be a huge success.

Great, great out-of-home campaign! when done right, these untraditional methods of advertising and marketing can generate a ton of buzz and be a huge success.

"Il profumo a gusto hamburger, lo stesso che potete annusare in una qualsiasi metropolitana delle metropoli più incivilizzate, venne lanciato pochi mesi prima del Whopper Sacrifice.

"Il profumo a gusto hamburger, lo stesso che potete annusare in una qualsiasi metropolitana delle metropoli più incivilizzate, venne lanciato pochi mesi prima del Whopper Sacrifice.

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