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    I think this is a cool concept, but it is unclear why they chose to do this. The text is hard to read too.

    helvetica lover, arial hater.

    neighborhood studio via note to self

    Neue Haas Grotesk before it became Helvetica. One of the first promotionals, designed by Walter Bosshardt, 1958.

    TYPOGRAPHY - this clear, clean cut typography is a great representation of New York City. It is bold, modern, and uncomplicated. In today's society, people are looking for simple. They avoid scripty, swirly typography, when a much simpler style can suffice. I really like this example, even though it is not much to look at. The city in the backgroun adds to the text.

    "this is not new" because new is nothing, we can only, try and modification.. but i called with "The Inspiration"

    #design #type #typography Trina D. Lambert The grids to divide the setups, what a cool way to do it.