In this cruel world no one understands your pain No one decipher that code of your smile Or solve that enigmatic resonance of your heart Make a move to propel you forward Stand still for you in this running mill only for a moment In this cruel world
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.