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It's no coincidence that the rise in #socialmedia coincides with a rise in importance of word of mouth. Social media is amplifying word of mouth referrals.
Nice overview on the key aspects of the build-measure-learn loop. However, I think the loop should actually be called learn-build-measure as an early stage startup should not startup with building something without the definition of what it wants to learn. One can argue about the definition of building of course.