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"The Yards Bottle Tap" – Chris Dietrich. How do customers recognize Yards Beer in a poorly lit bar? This design mimics the strengths of the Yards brand in the commercial bottle market and extends that recognition to the draft point-of-purchase moment With prominent 360° Yards branding and a flavor label on the customer AND pourer sides, this universal tap retains the core brand across all flavors. Top-mounted figures emphasize the iconic styles and add unique character to the Yards product line.
"Willadelphia"—John Combs. This is an attempt to create mixes of old and new. The old: With this design, I envisioned Yards Brewery's existence back in William Penn's heyday. The setting is Mr. Penn in front of city hall with a beer in hand, standing beside a keg of Yards. The new: Adding to the historical background the tap portrays, I also wanted to give it a somewhat raw look. Stacked, unpolished metal and wood was used to pay homage to Philadelphia's image as a tough, blue collar city.