"The Yards Bottle Tap" – Chris Dietrich. How do customers recognize Yards Beer in a poorly lit bar? This design mimics the strengths of the Yards brand in the commercial bottle market and extends that recognition to the draft point-of-purchase moment With prominent 360° Yards branding and a flavor label on the customer AND pourer sides, this universal tap retains the core brand across all flavors. Top-mounted figures emphasize the iconic styles and add unique character to the Yards product line.
"Willadelphia"—John Combs. This is an attempt to create mixes of old and new. The old: With this design, I envisioned Yards Brewery's existence back in William Penn's heyday. The setting is Mr. Penn in front of city hall with a beer in hand, standing beside a keg of Yards. The new: Adding to the historical background the tap portrays, I also wanted to give it a somewhat raw look. Stacked, unpolished metal and wood was used to pay homage to Philadelphia's image as a tough, blue collar city.
"Pull for what Ales"—Kevin Huang. Title "Pull for what Ales" is a capsule crafted from aluminum, acrylic and polycarbonate plastics, and electronic components. The hand turned caps crafted from aluminum rod are hollowed out to conceal a lumen powered led bulb that turns on when the tap is pulled making the Yards logo inside light up drawing attention to itself. An occasional day in the sun keeps the battery charged.