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You don't want to blend in on #SocialMedia. You need to differentiate yourself from the competition and stand out among the clutter.

You don't want to blend in on You need to differentiate yourself from the competition and stand out among the clutter.

Think carefully about the signs you're sending your audience on #SocialMedia. You want to bring them closer to you, not drive them away.

Think carefully about the signs you're sending your audience on You want to bring them closer to you, not drive them away.

Like a good ripple effect, the more help brands get from their employees on #SocialMedia, the further and faster their content travels.

Like a good ripple effect, the more help brands get from their employees on the further and faster their content travels.

Success on #SocialMedia is a matter of establishing common ground with your audience. If they have the same interests as you, you're golden.

Success on is a matter of establishing common ground with your audience. If they have the same interests as you, you're golden.

Don't just stand there on #SocialMedia. Do something. RT. Like. Link. Snap. Write. Reply. Share. Follow. Embed. Record. Mention. Subscribe. Comment.

Don't just stand there on #SocialMedia. Do something. RT. Like. Link. Snap. Write. Reply. Share. Follow. Embed. Record. Mention. Subscribe. Comment.

The sky's the limit on #SocialMedia. You get out of it what you put into it. Your success depends on the time and effort you put forth.

The sky's the limit on You get out of it what you put into it. Your success depends on the time and effort you put forth.

Make sure you have an open-door policy on #SocialMedia. You want to be approachable and available to each and every member of your audience.

Make sure you have an open-door policy on You want to be approachable and available to each and every member of your audience.

Branding. Networking. Thought leadership. There are many reasons to use #SocialMedia, including driving traffic back to your website.

There are many reasons to use including driving traffic back to your website.

Brands: You never want to be closed for business on #SocialMedia. You want to be available, responsive and engaging around the clock.

Brands: You never want to be closed for business on You want to be available, responsive and engaging around the clock.

The bigger the risk on #SocialMedia, the bigger the gain...

The bigger the risk on the bigger the gain.

If you're on the right track on #SocialMedia, you'll have lots of followers, people who will engage with you, support you and recommend you.

If you're on the right track on #SocialMedia, you'll have lots of followers, people who will engage with you, support you and recommend you.

Stop once in a while and look at what others are doing on #SocialMedia. It's not all about you. It's about your followers and friends, too.

Stop once in a while and look at what others are doing on #SocialMedia. It's not all about you. It's about your followers and friends, too.

Roll out the red carpet for all of your fans, followers and friends on #SocialMedia. Welcome them. Thank them. Treat them extra special.

Roll out the red carpet for all of your fans, followers and friends on #SocialMedia. Welcome them. Thank them. Treat them extra special.

Real time is big time when it comes to success on #SocialMedia. There's a lot to be said for spontaneity and extemporaneousness.

Real time is big time when it comes to success on There's a lot to be said for spontaneity and extemporaneousness.

On #SocialMedia, all work and no play makes you a very dull brand. Not only is it okay to smile once in a while, it is highly recommended.

On all work and no play makes you a very dull brand. Not only is it okay to smile once in a while, it is highly recommended.

Plant the seeds for new encounters, conversations and relationships on #SocialMedia. After all, you never know what your efforts will yield.

Plant the seeds for new encounters, conversations and relationships on After all, you never know what your efforts will yield.

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