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Designed by Boheem | Country: Australia “One Tree Coffee Co is a boutique Espresso Bar in Newcastle NSW. They offer a small range of quality coffee blends, and wanted to offer their very own iced coffee – bottled in the store and sold within a day. The labels are designed so that they can be easily marked by hand with the details of the contents. The overall aesthetic for One Tree Coffee Co takes reference from the coastal city’s coal and steel industries as well as the old railways used for transport of these goods. The design of these labels uses elements found in vintage train tickets and railway signs.”
Label isn't needed anymore.. ) The idea behind this piece of packaging design it that we make use of modern technology to cut the name of a product into the product itself instead of using additional packaging techniques such as printing, which are harmful to the environment. This concept if put into practice will provide endless possibilities with new packaging design ideas.