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Idlewild. A distinctive typeface that’s at home everywhere it goes. For the longest time, we've been reaching for a typeface that wasn't there. We knew it was something spare and tranquil, its letterforms reaching ambitiously outward, and we could hear it speaking in hushed but captivating tones. We imagined it as industrious, combining space-age optimism with the confidence and composure of a master craftsman.

Again, thinking pretty literally here - still, such a fantastic idea! (maybe photos nested in the letters, too?)

Jurriaan Schrofer (1926 90) Restless Typographer | typetoken®

My name starts with A, using this as an idea for my next tag :P

I use Garmond for the Strategic Marketing Firm I founded...www.Swe... When I coach and consult businesses to get a healthy foundation, we introduce them to this firm to then develop and implement effective targeted marketing plans and campaigns.