Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things bicycling in New York City. The campaign is launched in order to stay ahead of the debate on the upcoming bike share program (Citi Bike) in New York City.

Google Image Result for http://www.thebirdwheel.com/wp-content/uploads/2012/07/bikenyc_6.jpeg

Google Image Result for http://www.thebirdwheel.com/wp-content/uploads/2012/07/bikenyc_6.jpeg

'Bike NYC' campaign    http://bikenyc.org/take-action by Mother agency.

'Bike NYC' campaign http://bikenyc.org/take-action by Mother agency.

Bike Like a New Yorker ad by Mother agency

Bike Like a New Yorker

Google Image Result for http://blogan.net/blog/wp-content/uploads/2012/09/bikenyc_7.jpg

Google Image Result for http://blogan.net/blog/wp-content/uploads/2012/09/bikenyc_7.jpg

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