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"chum lemonade": frozen lemonade concentrate, water, small BOX of frozen WHOLE strawberries - 1 box per gallon of drink is plenty. Make the lemonade as directed, and place into a clear drink dispenser. Then add the box of whole strawberries. Mix just a little. You can see how red the lemonade got--that was purely from the strawberries; no food dye necessary. It's DELICIOUS and it looks like there is real bloody chum floating in the lemonade!