Designing for second screen: Teh Autumnwatch Companion Lots of people watch TV while using a PC or mobile to pursue unrelated activities like shopping and chatting on Facebook. A proportion actively searches the web for information relating to what they're watching. Our design challenge was to support the desire for more information and to gather feedback from a significant user group
My (perhaps obvious) prediction: we are in the late 1990s with on-line advertising when comparing second Screen and its potential impact on TV ad dollars. If you will recall, there was a great ensuing debate about whether or not major brands would shift dollars away from print, radio, and TV for the on-line world--and then AdSense from Google came along, making it efficient and measurable. Dollars shifted over time to on-line spend because of the measurability--which is what second screen…
Social TV Companies Welcome to Lost Remote’s growing directory of social TV startups and a few more established companies with social TV products. Not only is this the most comprehensive directory you’ll find online, it’s also an archive: click the company name (when available) for prior coverage spanning product announcements and interviews to investment news.
Is Social TV Failing? Is that the right question? Social TV (and by extension Second Screen) are failing is that the industry fails to write apps that are compelling enough for the consumer to want to use (vs. Twitter apparently).
“Multi-screening is a huge benefit and opportunity for TV advertisers. It encourages people to watch more TV and more ad breaks and does not adversely affect ad recognition, and viewers now have the ability to act on what they see immediately."
How Shazam pland to make on TV's second screen? Rather than try and work in some ad-related business model over time (or just hope they get acquired), Shazam takes consumers from watching a TV show to paying real money to buy things.