A longtime bestseller and cult favorite, Directions by La Riche brightly colored semi-permanent hair dye comes in 34 exciting, vivid shades that cover all colors of the rainbow. Try this vivid hair dye to create pastel candy colored hair! http://www.eyecandys.com/directions-by-la-riche-bright-hair-color/
Hair Color Tip: Add a little bit of haircolor to your conditioner to make your color last longer and stay bright. ***edit: Actually, adding some dye to your shampoo and letting it sit in wet hair for 5-10 minutes helps color more than conditioner does!