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The 'Ice Bucket Challenge': A case study in viral marketing gold - Digiday

Imagine Dragons Dan Reynolds does Ice Bucket Challenge

ALS ice bucket challenge. I think it's wonderful they are helping charity. Also I'm so thrilled by the fact that the three of these guys hang out together, each of them alone would be so fun to hang out with but the 3 of them together, I'd be laughing so much my face would get stuck like that. :D

Check out Microsoft's CEO Satya Nadella acceppting the #ALSIceBucketChallenge, as a challenge from Twitter's Steve Gleason. Which tech leader would you like to see taking a bucket of water?

THANK YOU, ZAC. THANK YOU, ROB. THANK YOU, ICE BUCKET CHALLENGE. THANK YOU, EVERYONE. | Stop Everything You Are Doing Right Now Because Robert Pattinson Did The Ice Bucket Challenge

▶ The Rock ALS Ice Bucket Challenge - "Ice Bucket Challenge" - YouTube

Sir Ian McKellen Takes On The ALS Ice Bucket Challenge! » Mordor ~ The Land of Shadow