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The cover is really nice--the logo looks like it's on a band-aid. Other elements add to the nature of American Red Cross, such as the spools of thread and needlework (stitching things back together).

Great annual report.

re: graphs/charts - instead of a bar graph, use the representational height, but replace bars with trees/houses/etc.

Annual report, the use of colour and shapes create the style of this whole book, graphic elements stay the same across the whole publication

Annual Report Design Template

However mundane, one element from a domain subtly imposed on a report, bulletin, or pamphlet, can instantly establish character.