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    • Rebecca Lockhart

      Think Small: The Story of the World's Greatest Ad (Paperback)

    • Juan Carlos

      Think Small: The Story of the World's Greatest Ad by Dominik Imseng,

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    This fucking rules.

    Understand people better

    Been after this for a while. Finally got round to it.

    Not really an advertising book but you learn a lot about how people work, how to apply small seemingly insignificant changes to alter behaviour, behavioural economics and libertarian paternalism. Which I'm sure learning about won't do any harm.

    Money Saving Mom's new ebook!

    The Decision Book

    Been lent a signed copy. If that wasn't cool enough. Great read so far.

    good reads for creativity


    Meg Mateo Ilasco & Joy Deangdeelert Cho

    Propaganda (1928): From the man who changed our purchasing mindsets from need to desire and also persuaded your great, great Grandma to start smoking. He was also related to Freud. Strange family.

    Because it's hilarious AND instructive.

    Great stuff.

    I want to read all 20 of these books, and his blog.

    on cultivating gratitude - this will change your life

    Simple Unexpected Concrete Credible Emotional Story

    Predatory Thinking by Dave Trott. Solid 10/10

    This is sort of an activity book and an art book and a book of awesome all in one. Poignant and silly all at once, the short story is that I WANT A COPY. By David Horvitz.