Long tail keywords for B2B businesses: How to identify the right keywords

For B2B businesses, long tail keywords allow you to decrease competition and cater to potential customers at every stage of the journey. In this article, SEO expert Myriam Jessier explains how to figure out your audience's search intent, evaluate whether search engines favor B2B or B2C content for relevant queries, and how to identify the right long tail keywords for your B2B brand.