SERP’s Up | Are links everything SEOs make them out to be?

Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking.  But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy?   Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, c...