Paul Rand's relentless passion for corporate identity helped shape the American business landscape in the 1960s. The height of corporate identity design owed much to the unwavering pursuit of Paul Rand to make advertising more than just billboards. He worked in the field until the day that he died, at the age of 82.
Paul Rand, "modern Art in Your Life" cover, 1949. – "Readership surveys demonstrate the magnetic force of humor in […] in a multitude of miscellaneous design problems. The reference is not principally to cartoon strip advertisements, nor to out-and-out gags, but to a more subtle variety, one indigenous to the design itself and achieved by means of juxtaposition, association, size, relationship, proportion, space, or special handling." #humor #blackandred #opposing #moodline #composition