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There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
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Word/Line Aesthetics in Type - the implied movement in this logo is incredible, and gets its point across in more than one way. "Great Logo - we love the simplicity yet descriptive logo of the business and market focus.