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When marketers start to think about the overall design and layout of their direct mail campaign, they should also spend time focusing on color. Choosing the right colors for your direct mail design can make all the difference in how your recipients interact with your campaign! Here are a few tips to get started.

Choosing the right direct mail piece is crucial for designing a simple and cost-effective direct mail campaign, and postcards are often the best choice, especially if this is your first foray into the world of direct mail.

Learn the Basics of a Strong Direct Mail Campaign, http://www.businessknowhow.com/directmail/ideas/alive.htm

Need to revive your direct mail strategy? Five tips to help any small business make a powerful direct mail campaign:

Design Emails With a Mobile Mindset: Five Tips