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CMOs Tapping Into Social Data for Consumer Insights

CMOs are tapping Into social data for insights. More here:

Social Is Shifting Beyond Marketing

In a social business approach, social tools are used throughout the organization, expanding the impact, value, and reach of social media beyond the realm of consumer and brand management, according to the authors. Read more:

The Top 20 Social CMOs of the Fortune 100 [Infographic]

Recently, BusinessNext Social conducted a study of the CMOs (chief marketing officers) in the Fortune 100 to see which of them were most socially active. Read more:

Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)

The Hottest Brands on Twitter in 2012

From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy. Read more:

Five Must-Have Pinterest Tools for Content Marketers

#SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRs

How LinkedIn users consume content. A LinkedIn survey's found that (surprise!) 62% use the service to build colleague/client relationships, while 55% seek to enhance their professional reputations. Read more:

The Social Media Landscape [Infographic]