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Green rayon crepe Utility Wear dress from Marks & Spencer, 1940s, Britain. Clothes rationing started in June 1941 and M worked hard to provide clothing that conformed with the CC41 regulations, but that was also well designed and attractive. © M Company Archive

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Evening dress Edward Molyneux  (French (born England), London 1891–1974 Monte Carlo) Date: ca. 1932

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US War Production Board places restrictions on women’s clothing to save 15% of yardage, exemptions for bridal and maternity clothes. sarahsundin.blogs...

~"Utility" dress, c.1940s. The British government introduced the Utility Clothing Scheme to address the shortage of labor and materials during and after WWII~ Silhouettes were kept simple, but many were in fact commissioned from leading designers, such as Hardy Amies and Norman Hartnell.