The Call to action is a simple way to interact directly with your visitors & encourage them to take an immediate action (such as buy, call, subscribe, register,etc) after visiting your website or viewing your page. The CTA should be distinctive, it should be visible on the top of the page and it should communicate a clear message to your readers. Failing to use clear call to action or failing to focus the user attention on it, is something that can definitely lead to lower conversion rates.
Responsive landing page with the popular off-canvas navigation menu for 'Lightfoot & Wolfville' vineyards. The long parallax scrolling one pager features some beautiful imagery and a lovely blend of typography. Really like how they offer an audio introduction by a wine consultant.