push button to add drama . to launch the TV channel TNT in Belgium a big red button was placed in an average Flemish square of an average Flemish town . a sign reading, “Push to add drama” invited people to use the button .
(Caribou-OOH) Here's a pretty hot idea. Colle+McVoy in Minneapolis introduced Caribou Coffee's new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils.