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Leo Burnett - Whose agency created The Jolly Green Giant, Charlie Tuna, Morris the Cat, Tony the Tiger, the Keebler Elves, the Pillsbury Doughboy, and the Marlboro Man among others professed the use of simple, memorable images to capture your audience's imagination and interest was the best way create a brand. This, during an era when copy ruled. There would be no one better equipped from the Mad Men era to take on the web and in particular mobile.
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